58 Must See Pet Brands From Interpets Tokyo 2017 That Every Pet Parent Should Know
Interpets Tokyo is Japan’s largest pet event and a powerful snapshot of where the pet industry is headed. Discover 58 standout booths and brands that caught experts’ attention in 2017, from next generation nutrition to design forward gear and emerging pet tech.
Every year, Interpets Tokyo takes over Tokyo Big Sight as Japan’s largest pet event and a key barometer for global pet trends. By its seventh year in 2017, the show felt bigger, more international, and more innovative than ever, with a clear rise in pet tech, wellness, and design driven products.
Below is a curated tour of 58 noteworthy booths that drew strong interest from pet parents, retailers, and industry professionals alike.
58 Standout Pet Brand Booths At Interpets 2017
AATU Pet Food
AATU is a British pet food brand known for its meat rich, grain free recipes. The booth mirrored the brand’s identity with a simple yet stylish design that highlighted its premium positioning.
All For Paws AFP
All For Paws is a US based company offering a wide range of pet accessories and toys. Their booth, which could easily have felt utilitarian, instead projected a clean, sophisticated atmosphere that appealed to design conscious pet guardians.
https://www.allforpawspet.com/
AIRBUGGY Dog Strollers
AIRBUGGY showcased its hugely popular dog strollers, designed for safe, comfortable urban transport. Many pet parents were seen test driving the strollers with their own dogs, underscoring how important real world usability is for this category.
AIXIA Pet Food
AIXIA, a well known Japanese pet food manufacturer, presented a booth with a neat, uncluttered layout that made it easy to focus on their product lines.
Ally
Osaka based Ally creates pet products under the concept “eye catching on the outside, devoted on the inside.” Large posters and clear visual storytelling helped introduce their lineup and brand philosophy.
Baguette Dog Apparel
True to its name, the “Baguette” dog apparel brand built a booth that looked like a charming bakery. The playful concept made the space instantly memorable for visitors.
https://www.blue-bleu-bleue.co.jp/
TALKING HEADS Pet Food
Talking Heads is a British pet food brand whose colorful, graphic booth stood out on the show floor and drew steady foot traffic.
https://www.barkingheads.co.uk/
BioLT
BioLT, a company from Gifu Prefecture, focuses on safe deodorizing sprays and related products for pets. Their booth emphasized cleanliness and safety, key concerns for many pet parents.
Butch Japan
At first glance, Butch’s products look like large sausages, but they are actually additive free pet foods from New Zealand. The brand highlights New Zealand’s famously strict environmental and agricultural standards, and its distinctive roll style packaging drew a lot of curiosity.
California Vintage
Despite its American style logo, California Vintage is a Japanese dog apparel brand. The booth balanced a West Coast vibe with made in Japan quality.
Cat2See
Cat2See’s minimal blue booth immediately caught the eye. This US based company develops automatic feeders and water dispensers, reflecting the growing interest in convenient, tech enabled cat care.
Chuck’s
Chuck’s positions itself as a “care cosmetics” brand for pets, a relatively new concept. The chic, beauty counter style booth reinforced that positioning. The brand’s flagship store is located in Isetan Shibuya’s main building.
Devoted Pet Food
Devoted, whose name literally means “devoted” or “dedicated,” is a British pet food brand specializing in grain free formulas. The booth focused on simple, clear messaging around nutrition.
https://www.devotedpetfoods.co.uk/
Earth Rated
Earth Rated is known for its stylish, eco conscious waste bags for dog walks. The booth leaned into a natural, green aesthetic that matched the brand’s environmental messaging.
EDOG JAPAN
EDOG JAPAN’s booth allowed visitors to experience tooth brushing for dogs firsthand, which created a constant crowd. Hands on demos like this are especially effective for dental care education.
Fida
Chinese pet product company Fida used bold, unexpected poster visuals that felt different from the typical Interpets booth, helping them stand out in a crowded hall.
Flexi
Flexi, famous worldwide for its retractable leashes, presented a cool, modern booth that highlighted both design and function.
https://www.lhouse.jp/flexi.html
free stitch
free stitch created a monochrome booth where carefully curated photos really popped. The overall effect was minimalist yet warm, echoing the brand’s refined pet lifestyle image.
Gari Gari
Gari Gari’s booth featured a large cat panel and a striking red color scheme. The brand is known for scratching products and cat items that appeal to both cats and their guardians.
Go by Petcurean
Canadian company Petcurean, known for its meat focused recipes, has finally entered the Japanese market. The Go line’s packaging was used almost like architectural elements, creating a stylish, cohesive booth design.
Good Skin Days
Good Skin Days made a strong impression with its bold visuals for pet specific skincare mist. The products are additive free and fully supervised by veterinarians, positioning the brand at the forefront of the emerging “pet skincare” category.
HANASAN
HANASAN appeared to be a Korean company related to wood products, and their booth was lively and well attended. However, with the official website not functioning at the time, detailed information was limited.
https://shop2.luxypet.cafe24.com/
HAPPY DOG
HAPPY DOG is a familiar German pet food brand from a country often regarded as a leader in pet care. The booth reinforced its “pet forward, quality first” image.
HARIO Pet Products
Osaka based glass manufacturer HARIO showcased its dedicated pet product line, including thoughtfully designed bowls and feeders that leverage the company’s glass expertise.
https://www.hario.com/seihin/productlist.php?bigclass=4
High5dogs
High5dogs was founded by a Dutch designer and specializes in innovative leashes. The booth focused on design details and functionality, appealing to urban dog guardians.
Huts and Bay
Korean pet fashion brand Huts and Bay presented a black based, high contrast booth that matched its sleek, modern apparel designs.
iDOG and iCAT
Toyama based Zephyr Co., Ltd. exhibited its iDOG and iCAT lines, offering a wide variety of pet products for both dogs and cats. The booth emphasized everyday usability and variety.
K9 Natural
K9 Natural, whose name references the wolf, is a pioneering freeze dried pet food brand from New Zealand. The booth highlighted its raw inspired nutrition and natural ingredients.
KIPPO Pet SNS
KIPPO is a pet focused social networking service operated by Share Inc. The booth introduced the app and its community features for pet parents.
Kiwi Kitchens
Kiwi Kitchens is another New Zealand brand specializing in freeze dried pet foods. Their booth emphasized origin, ingredient quality, and minimally processed nutrition.
Leo and Lea
Japanese pet food brand Leo and Lea featured celebrity talent Shinobu Sakagami prominently in its visuals. The booth underlined its identity as a domestic, quality focused pet food brand.
Loasis
Loasis, whose name comes from the French word for “oasis,” is a Japanese company promoting the concept of “organic life with your pet.” The booth had a distinctly feminine, lifestyle oriented feel that resonated with many visitors.
meyou Paris
Paris based meyou gained global attention on social media for its beautifully designed cat houses. The booth was simple yet stylish, allowing the sculptural products to take center stage.
Mog Wan and Mog Nyan
Created over two years by the founding members of Canagan pet food, Mog Wan and Mog Nyan are additive free, gluten free foods made only with carefully selected ingredients. The booth focused on transparency and recipe quality.
MONGE
Italian pet food brand MONGE used dramatic lighting to give its booth a slightly mysterious, high impact look that drew people in.
NEOPOP JAPAN
NEOPOP showcased a smart collar that displays messages entered via smartphone. This Korean company’s booth highlighted the playful side of pet IoT.
ohpopdog
Singapore based ohpopdog offers handmade accessories for dogs, featuring charming, graphic illustrations. The booth felt like a small design studio, full of personality.
Etsy shop: https://www.etsy.com/shop/ohpopdog
Brand site: https://www.ohpopdog.com/
OPPO
OPPO is a pet product line from Teramoto Co., Ltd., known for its duck bill style muzzle that went viral. The booth showcased new products and thoughtful, slightly quirky designs.
PECO
PECO, a major pet curation and media service, ran a booth where visitors could have photos of their pets taken and turned into posters on the spot. This interactive element made the space especially popular.
Pecon
Pecon focuses on new marketing approaches that collaborate directly with pet parents. At Interpets, their booth highlighted deodorizing mist products as an example of their work.
https://pecon.jp/
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Petio
Petio spotlighted its cat interior brand “necoco” with a booth designed to feel like a stylish feline living space. The display showed how cat furniture can blend into home decor.
Pet RV Pet Only Rental Campers
Travel with pets is a growing trend, and Pet RV leaned into that by displaying a full size camper van right in the booth. The impact was huge and made it easy to imagine road trips with your dog.
Plaiaden
German pet food brand Plaiaden created a booth with a unique, picture book like world. The whimsical visuals communicated a story driven, premium brand image.
PLATZ
PLATZ filled its booth with a dense array of toys and accessories, giving visitors a sense of just how broad its product lineup is.
POCHI
POCHI, known for its “Pochi no Shiawase” brand, presented a booth that reflected its long standing reputation for carefully selected pet foods and treats.
PURINA and Pet no Ouchi
This joint booth brought together Nestlé’s PURINA pet food and Pet no Ouchi, Japan’s largest pet adoption website. The collaboration highlighted the importance of nutrition and responsible adoption working hand in hand.
https://nestle.jp/
https://www.pet-home.jp/
ROZAI
Grape Co., Ltd. showcased ROZAI, a compact water purifier for pets, in a booth located just to the left of the main entrance, which ensured high visibility. The specific product on display was not yet easy to find on their website at the time.
https://www.grape-shop.jp/fs/grape/ke_R100016
Sunrise
Sunrise, famous for its “Gonta” brand, had a booth that reminded visitors of its long history in Japanese pet food.
Super Cat
Super Cat, a pet product brand celebrating its 30th anniversary, used its booth to showcase both long selling items and newer innovations.
Toyota
Toyota needs no introduction. At Interpets, the company offered a photo friendly booth where visitors could take pictures with vehicles tailored to dog friendly lifestyles.
Ultimate Nervous
Ultimate Nervous, often nicknamed “Arunaba,” is a made in Japan dog apparel brand. The booth emphasized quality materials and a distinctly Japanese sense of style.
https://www.ultimatenervous.com/
United Petfood
Belgian pet food manufacturer United Petfood created a booth that felt like a modern office, giving a behind the scenes impression of its European production background.
https://www.unitedpetfood.eu/jp/
Viyo
Also from Belgium, Viyo offers liquid nutritional supplements for pets. The booth suggested a veterinary style, functional image, similar to pet specific nutritional tonics.
WOLFGANG MAN and BEAST
WOLFGANG MAN and BEAST presented an Americanized, street inspired booth. While not all products were visible from a distance, the brand is known for fashion forward collars, leashes, and accessories.
https://wolfgang.jp/
https://wolfgangusa.com/
Yeaster
Hyogo based Yeaster is a Japanese pet food brand. Its booth focused on everyday nutrition and accessibility for local pet parents.
Aeon Pet
Aeon Pet, a major force in the Japanese pet industry, built a booth that looked like a traditional samurai residence, complete with a samurai and ninja on the roof. The playful design drew smiles while reinforcing the brand’s scale and presence.
Cygni Co., Ltd.
Cygni develops pet shops and pet products. Their booth showcased store development know how and original items, targeting professionals as well as general visitors.
Japan Pet Salon Association
The Japan Pet Salon Association supports grooming salons nationwide. Its booth focused on resources, networking, and education for grooming professionals.
https://www.japanpetsalon.org/
Looking Ahead To The Future Of Pet Care
Interpets Tokyo 2017 made it clear that the pet industry is evolving quickly. IoT devices for pets, skincare and wellness products, and highly designed lifestyle goods are all gaining momentum alongside established categories like food and toys.
For pet parents and pet professionals alike, events like Interpets are a powerful way to:
- Discover emerging brands before they go mainstream
- Compare products side by side and ask detailed questions
- Get fresh ideas for improving everyday life with pets
As these trends continue to grow, consider how you can bring more health, comfort, and joy into your own pet’s routine, whether through better nutrition, smarter gear, or simply more shared experiences.
Here’s to your ongoing journey toward a richer, happier life with your pets.
- 03.03.2026
- 01.19.2021
